“That means they need expertise in social marketing, social selling, customer engagement, social customer service and collaboration. “Businesses need help understanding and managing the new social customer lifecycle of attracting and retaining customers in a social business world,” said Stone. In her new role, Stone will bring her expertise to further develop Nimble’s social business content strategy and strengthen community relationships. With her editorial, social and digital background at market leading SMB SaaS companies like, Alyson will be an incredible asset to Nimble’s marketing team.” “We have brought Alyson on board to help Nimble become a leading voice of social selling education and inspiration for emerging social businesses, and we are excited to have her lead our new initiative. “Business professionals around the world are searching for ways to deal with how social media is changing the way prospects and customers engage with the companies they buy from,” said Jon Ferrara, CEO, Nimble. Alyson was the number two marketing hire at Assistly and helped scale Assistly’s SMB SaaS social help desk brand. is a recent acquisition for Salesforce that renamed Assistly to. While there, she developed ’s product marketing process, established the company’s social media presence and served as editor for their service-focused blog. Stone brings over 20 years of experience with both startups and large companies to her role at Nimble, including two years managing content for Salesforce’s, previously known as Assistly. Formerly in the same role for Salesforce’s, Stone will lead the expansion of Nimble’s social business content education strategy. 14, 2013) – Nimble, the world’s leading social relationship manager, today announced that Alyson Stone has joined the Nimble team as content and product marketing strategist. Alyson Stone Will Lead Content & Product Marketing Strategy to Educate and Inspire Business Professionals to Practice Social Selling
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